Tom von Heijne​

Creative Director & Marketing Leader

Creative & Strategic Vision | Operational Excellence​

I’m a brand creative leader who builds ideas that don’t just look good…they perform, scale, and move businesses forward.

At my core, I’m a brand storyteller across every meaningful medium - digital, social, experiential, broadcast, and OTT - developing creative systems that connect emotionally with audiences while delivering against real business objectives. I’ve built and evolved brands across industries, with deep expertise in real estate data and a proven track record with consumer and entertainment brands, including Homes.com, Apartments.com, MotorTrend, GEICO, HGTV, Investigation Discovery, Top Gear, and Kevin Hart properties.

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Most recently, I built and scaled Homes.com’s internal video organization from the ground up, recruiting 10+ creatives and increasing output by over 500% in two years. I was brought in to elevate the brand’s storytelling, transforming underperforming testimonial campaigns into the “Defining Moments” platform, a more cinematic, human approach that resonated with audiences and drove results.

 

I’ve also worked on the Homes AI campaign, helping define how complex product innovation translates into clear, compelling brand storytelling.

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I’m also a leader in AI-driven production, developing innovative workflows and content across emerging tools to unlock speed, scale, and new creative possibilities. I’ve produced AI-powered work for Homes.com internal pitches and concept development, as well as public-facing promotional content for ONX Sports, pushing the boundaries of what brands can create at scale without traditional constraints.

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I’m known for creating award-winning work (20+ awards for creative excellence)—but what differentiates me is how I balance creative ambition with strategic rigor. Every piece of work is designed to serve a purpose: drive awareness, increase engagement, or directly impact revenue. And I bring the same intensity to how the work gets made.

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I’m a hawk when it comes to production efficiency. I stretch every dollar, build smarter systems, and scale output without sacrificing quality:

• +500% creative output at Homes.com

• +325% expansion of deliverables at MotorTrend, alongside +700% subscription growth

• +2000% increase in creative output at Aggie

• Scaled ONX Sports from 0 to 200+ deliverables per month as part-time Executive Creative Director​

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That efficiency translates directly into business impact:

• +20% sales growth at Homes.com (2025)

• +60% sales growth in 3 months at ONX Sports

• Multiple ratings and viewership records across entertainment brands

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I’ve built hundreds of brands and campaigns over my career, but the throughline is consistent: I create work that earns attention, builds trust, and delivers results - while building the systems and teams that allow that level of creative to scale.

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