CREATIVE
That's fire
Take a look at my work samples below. I have worked as a Creative Director, primary copywriter, producer, and creative strategist for all the case studies. Additionally, I have worked as a video editor for some of these projects. I have worked as a Creative Director, Art Director, and producer on the key art side.
Marketing Overviews
BRAND MARKETING Overview
From big-name brands across entertainment, events, and ad sales to new shows, apps, and product launches. I've developed a lot of brands, building many from the ground up.
SOCIAL MEDIA MARKETING Overview
I have spent a great deal of time studying, experimenting, and learning the best practices for using social media across all popular platforms. It's important to note that each platform is unique and requires a different approach. If you're interested, you can check out examples of how I have approached each platform by clicking on the link below.
PRODUCT MARKETING Overview
Toys, video games, mobile apps, digital products and websites. From brand partnerships to brand development, marketing campaigns, and everything in between. Check out my work in product marketing at the link below.
EVENT MARKETING Overview
From annual events such as Hot Rod Power Tour, co-sponsored events like Roadkill Nights, to award shows like MotorTrend SDVI Awards. I've been around the block when it comes to event marketing and OOH display ads. Read more about my travels in event marketing below.
Campaign Case Studies
MOTORTREND 2023 REFRESH
Case Study
I have successfully managed design development for multiple brands. Notably, in 2023, I spearheaded the new brand design for MotorTrend. Check out the story below for more details.
KEVIN HART'S MUSCLE CAR CREW
Case Study
Working with A-listers requires high levels of creative talent, organization, and capability. Leading the creative branding and partnering with the world-famous Trailer Park agency to develop a campaign for such an iconic brand and person was an interesting challenge. Read more at the link below.
TOP GEAR AMERICA Case Study
"BOOM TOP GEAR!" was how Dax Sheperd introduced the new show, and the marketing kept delivering explosive results. Creating custom content and partnering with the unstoppable team at The Refinery led to quite a thrilling campaign. Read more about the joyride that was the Top Gear America marketing campaign.
MOTOR MYTHBUSTERS Case Study
Mythbusters is an iconic brand that is synonymous with Discovery content. It was an honor to be chosen to lead this campaign. Still, it also presented a unique challenge due to the passionate fan bases of both Mythbusters and the automotive industry. The challenge included finding the perfect partners, which we managed to do with the help of the great team at Alter Ego. Read more about this experience below.
TOP GEAR Case Study
When one of the most-watched TV shows of all time came to MotorTrend, it was time to roll out the red carpet. Partnering with the incredible folks at Redbee was a hilarious, ridiculous, and fulfilling experience. Just as the Top Gear guys would've liked it, read more at the link below.
NASCAR 2020: UNDER PRESSURE
Case Study
2020 was an extraordinary year across the globe. It was no different behind the scenes at NASCAR. Launching this docu-series was a fascinating experience; balancing talent needs, political discourse, and timely events made the ride an enjoyable challenge. Read more at the link below.
