Throughout my professional career, I have been fortunate enough to participate in the branding of several television networks. Specifically, I played an essential role in branding American Heroes Channel, Discovery Family, and Discovery Health. These branding projects involved extensive market research, creative ideation sessions, and various stakeholders collaborating to develop brand messaging and visual identities that resonated with the target audience.

One of my most significant accomplishments was the branding of Investigation Discovery, a cable network specializing in true crime content. This project was particularly challenging due to the sensitive nature of the content and the need to balance the network's brand image with the gravity of the subject matter. Nonetheless, we created a compelling brand identity that resonated with viewers and helped establish Investigation Discovery as a leading network in its genre.

After my successful work with Investigation Discovery, I transitioned to Velocity, where I was entrusted with developing the network's brand story and crafting assets for various presentations and events. This was a collaborative effort that involved working closely with the network's marketing team, as well as external agencies and vendors. Together, we created a cohesive and compelling brand identity that helped to propel Velocity to new heights of success.

Thanks to our hard work, we established multiple ratings records and solidified our position as one of the top 25 networks for men nationwide. I am extremely grateful for the opportunity to have contributed to the success of these networks and am proud of the work that we accomplished together.